The high number of social media users provides its advantages for online entrepreneurs today. Through the various social media platforms that are present, you can market your business products/services more efficiently, easily, and cheaply.
It’s no secret that in the digital era, social media marketing is used as a medium to achieve success in increasing online sales in various e-commerce and offline sales. Therefore, as an entrepreneur, you must be able to have a digital marketing strategy and be good at choosing the right social media platform for your promotional booth.
So that your sales are selling well, here are practical and profitable social media marketing strategies for you to try.
1. Create Live Video Content
Live content or live broadcasts are now becoming popular and become one of the most effective marketing strategies favored by all social media users. For those of you who have never made live video content, now is the time to start trying this method. The key, is just to believe in yourself, don’t be shy, the content you create must be relevant to your business.
Start with a simple way, for example, first determine what product you will use as a theme for your live video content on social media for your merchandise. Then, make a kind of simple guides such as determining how long the chat will take, whether there will be a product review or some kind of unboxing of the product, to other important things that need to be informed to your followers or potential customers.
For beginners with few business followers, make sure you have to be mentally prepared too. There’s no need to be sad if only a handful of people are watching. Remember, just relax and think positively when creating promotional content for live broadcasts on your social media. Do it gradually, or you can also collaborate with other people who already have a lot of followers to create live video content.
2. Enrich Visual Content
The use of visual content on social media is quite effective in marketing your product/business brand. Create content with visual information that is easily recognized and remembered by your potential customers and customers. Do research, on what kind of visual content is currently favored by consumers. Make sure all the visual content that will be posted on social media is of good quality to create interaction and increase the number of followers.
3. Create Personalized Content
Personalize content in your business/business social media marketing strategy. This method is effective in attracting potential customers when they see your advertisements and promotions until they finally decide to buy the product. Create a content plan that has been tailored to your product research. Then, develop a marketing strategy by applying the concept of content personalization. Use the results of analytics to maximize your content according to the current market share.